Wednesday, November 2, 2011

“Put Your Pink Slippers On!”

Sara Schochler
TETA K-12 Board Middle School Interest Chair
Indian Springs Middle School- Keller ISD

Don’t Stop Believin’: Journey to the Heart of Texas” was our theme for TETA K-12 SummerFest this year.  It has been my honor to serve on the K-12 Board as both the Middle School Interest Chair and as the Middle School At-Large Member.   The members of the K-12 Board are some of the most passionate, hard-working, energetic, and creative individuals I have ever had the pleasure of working with. They are dedicated to their craft and yet selflessly work year-round to execute SummerFest.

One of my duties while on the K-12 Board for the past 4 years was to acquire donations for SummerFest.  Anyone who has ever come to SummerFest knows that the daily door prizes and especially the “big ticket” items that are given away at the Sunday luncheon are one of the highlights of the weekend.  We have given away 1000s of scripts, resource books, make-up kits, tech supplies, costume pieces, gift certificates from large theatrical supply companies, basic teaching supplies, and this year for the first time, an actual UIL door unit from Unit Sets Unlimited.
  At Baylor University this summer, I took several trips to the local Walmart for enough snacks and ice for about 200 people.  A few other Board members came with me as we loaded up 3 shopping carts of granola bars, drink mixes, water, fruit, chips and cookies.  As the checker looked “wide-eyed” at the expanse of our purchase, I told her that we were teachers in town for a conference and was there any way I could speak to a manager and possibly get a small discount in addition to using the school district tax ID card we planned on using.  In my mind, I knew this wasn’t going to work because in order to get a discount or a donation from a big national corporation like Walmart, one must submit a formal request in writing months in advance.  The store manager, very kindly of course, said “No.” 
One of the friends I was with said, “I don’t know how you can do that, Sara.-Just ask for something like a donation. I couldn’t do it. It makes me nervous and I would have no idea what to say.” “Well,” I responded, “First you have to put on your pink slippers.” “Um…what?” my friend replied.  I then explained.  When you “put on your pink slippers,” that means you have the courage to speak up, say what you feel, get what you want or feel you need, and make your voice heard- especially when it’s about or for the people you love and care about.   This can be particularly hard for those of us (me included) who tend to shy away from controversy or who just don’t speak up when you should.  If I had a nickel for every time I said to myself, “I should have said __.” or “I wanted to say__.”  I would be a millionaire.
  The “pink slippers” lesson goes back to a childhood story of mine when my mother was upset (to say the least) with a secretary at my brother’s elementary school.   I think this secretary kept counting my brother tardy and wouldn’t let him have the sack lunch he forgot outside at the playground.  Now this was long before the days of email, and this secretary was rude to my mother on the phone.  After several phone call attempts, my mother decides to speak to this woman in person.  She left the house in such a rage, she forgot a few things and showed up in the front office with her hair in rollers, dressed in her “mumu” (housecoat-type gown stained with that morning’s breakfast), and yes,  her pink slippers.  Saying a few choice words to the secretary,  “My child may be tardy, but you WILL NOT deprive him and punish him further by keeping his lunch!!”  Mother marched directly to my brother’s homeroom, with his lunch in hand.  Done.  (Thank goodness schools did not have security guards 40 years ago. My dear sweet mother would have a rap sheet.)
Today, when I have to say something to defend myself, my children, my students or my program, or do something that requires me to speak up  and step outside my comfort zone, I remember this story. 
Because of the recent education funding crises in Texas, many fine arts educators find themselves in unfamiliar territory: Too many ideas and not enough money to implement those ideas.  Our numbers and our programs are growing, but we’re getting little, if any additional funding from the state, therefore our districts’ hands are tied. I’m sure this sounds very familiar.  So what do we do? Well, it’s time to get creative with fundraising while raising awareness in your community demonstrating the quality of your programs and the showing the value behind what YOU do as a theatre teacher.  The time has come, my fellow teachers, for you to “put your pink slippers on.”
Now the first step in asking for something, whether it is a large monetary donation or as simple as school supplies, requires that you talk to people, business people.  The many vendors at TheatreFest understand the theatrical process and have full appreciation for what we do as teachers and directors. The manager or owner of your local hardware store might not.  Regardless, business owners are first and foremost in the business for making a monetary profit.  When I first approach them for a donation either in person at TheatreFest, or via phone/email, I learn and remember their name and the company they represent.  Again, learn and remember their first name. Also, smile; introduce yourself, where you’re from and where you teach. You never know, they may have a child, niece, nephew, grandchild etc. at your school.   It really helps to actually start a simple yet sincere conversation before you ask them for some kind of donation! Be specific about your project and what materials you need, even ask their advice about a part of the project.  Allow them to feel special about contributing to the education of our kids.  Notice their professional-looking business card and offer free advertising in the program of your next play, or a link to their business site on your classroom webpage. 
At the beginning of the school year, find out if there are any students in your classes who own a local business, or franchise.  Maybe this would be a perfect opportunity for them as an official “sponsor” and help cover the cost for your costume rentals for the school musical.  Offer a free full page colorful ad in the program. If the district athletic program or local select baseball teams can do it- shoot so can we.  Also, I found a new website where I’ve created a giant “wish list” that parents can access easily. Make a link on your classroom website.  The website is www.teacherwishlist.com.
Fundraising. Yikes. There are certainly lots of options out there and maybe you have your favorites. Magazine subscriptions, cookie dough, candles, wrapping paper, and candy bars are only a few.  Ready for something new?  Here are a few alternative fundraising ideas:
Ø  Offer to host a one-day drama camp for children grades 1-6.  Registration fee $40 per child.  This is run by your students who teach simple classes where the little kids rotate (fairy tale theatre, theatre games, mask-making, and basic dance) They bring their own lunch and you make $$.  I do this around the holidays and call it “Holiday Help Shop”
Ø  Being inspired by “Toddlers and Tiaras”, I have one friend who is going to host a kid’s beauty pageant at her school. She’ll get registration fees AND box office profits.  Should she go “glitz” or “natural”? J
Ø  What about a student/faculty/parent talent show.  Charge admission and maybe combine it with a silent auction.  Let students be the “judges” like on America’s Got Talent! You must have the “Pierce Morgan, Sharon Osborne, and Howie Mandel” impersonators!  Audience members put a dollar in the milk jug of their favorite act. (Somebody gave me this idea at SummerFest!)
Ø  Organize a Crazy Stupid Human/ Pet Tricks talent show and open it up to the community!  Have it outside in nicer weather and charge a fee per animal.  A teacher friend of mine organized a Dog Show and made a ton of money!
Ø  Combine your efforts with neighboring schools- Support each other and split the profits!
Well, it’s time to get creative with fundraising while raising awareness in your community demonstrating the quality of your programs and the showing the value behind what YOU do as a theatre teacher.  I can’t wait to see the many new friends I made this summer in Waco.  TETA TheatreFest 2012 in Houston is going to be better than ever.  You might be wondering…how can they top last years’ programming, guest artists and amazing special events?  Well, you’ll just have to come and witness it for yourself!  Where else can you network with inspirational theatre educators, learn about new directing or motivating techniques, and participate in many “hands on” workshops like Project RunwayTheatreFest 2012!
 Stay strong, keep your head up, and know that YOU have a huge impact on the lives of so many children and, “Don’t Stop Believin!” See you all in January.  I’ll certainly be there, wearing my pink slippers, of course!